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We’re an outdoor brand for the modern woman.

SHOP HALFDAYS

Our founders are doing things differently.

SHOP HALFDAYS

Meet the Founders

Ariana's retail consulting and analytics background led her to identify the major opportunity in the ski wear market to build an authentic brand by and for women.

Ariana Ferwerda

Ariana's retail consulting and analytics background led her to identify the major opportunity in the ski wear market to build an authentic brand by and for women.
Karelle leads storytelling & community focusing on new inclusivity that inspires and encourages women of all levels to feel good about getting 
outside.

Karelle Golda

Karelle leads storytelling & community focusing on new inclusivity that inspires and encourages women of all levels to feel good about getting 
outside.
After competing in the 2018 Olympics in men’s ski wear, Kiley is on a mission to make products that fit perfectly, look good and make women excited to get out on the moutain.

Kiley McKinnon

After competing in the 2018 Olympics in men’s ski wear, Kiley is on a mission to make products that fit perfectly, look good and make women excited to get out on the moutain.
Technical Meets Chic.
At Halfdays, we’re all about balance. It’s in our name! When we set out to create outdoor wear that fits well, performs, and is functional, we knew that fashion couldn’t be put on the back burner. Our team is comprised of an Olympian, vetted product designers, and fashion-forward visionaries, so we combine technical and chic in everything we carefully craft. Yes, you really can have it all. ✨

Earth-Friendly

Sustainability is at the core of everything we design and create. We only use recycled materials that are responsibly sourced.

Community First

Halfdayers make the world go round. Our mission is to create a global, inclusive community of women who want to connect more while enjoying the outdoors.

By Women, For Women

We’re passionate about uplifting women and creating inclusive, positive spaces, especially in the outdoors.

Fashion 🤝 Function

Never sacrifice function, fit, and style again. Our collection balances flattering and chic looks with technical gear that holds up.
Halfdays in the wild
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