The future of outdoor wear for women, by women.
We like getting outside. What we don’t: the pressure of “hard-core” outdoor culture, coupled with ill-fitting outdoor apparel for women.
Halfdays was founded on the mission that outdoor wear shouldn’t compromise fit, function, or style – not even a little bit. We started with ski wear in 2020, because it’s what we know best.
Mountain performance, feel-good design.
Our team is comprised of an Olympian, vetted product designers, and fashion-forward visionaries. We may work hard, but we love taking a halfday to get outside. Our apparel reflects that balance: performance-ready technical fabrications, flattering and fashionable fits, and versatility for any adventure.
Meet the Founders
Ariana's retail consulting and analytics background led her to identify the major opportunity in the ski wear market to build an authentic brand by and for women.
Ariana Ferwerda
Ariana's retail consulting and analytics background led her to identify the major opportunity in the ski wear market to build an authentic brand by and for women.
Karelle leads storytelling & community focusing on new inclusivity that inspires and encourages women of all levels to feel good about getting
outside.
Karelle Golda
Karelle leads storytelling & community focusing on new inclusivity that inspires and encourages women of all levels to feel good about getting
outside.
After competing in the 2018 Olympics in men’s ski wear, Kiley is on a mission to make products that fit perfectly, look good and make women excited to get out on the moutain.
Kiley McKinnon
After competing in the 2018 Olympics in men’s ski wear, Kiley is on a mission to make products that fit perfectly, look good and make women excited to get out on the moutain.
Earth-Conscious
Made with recycled and sustainable materials when possible.
By Women,
For Women
Designed with the female form in mind.
Fashion & Function
Fabricated to prepare you for confident mountain performance.
