Privacy Policy
Halfdays International GmbH
Last updated: 29th October 2026
1. Who we are and what this policy covers
This Privacy Policy explains how Halfdays International GmbH collects and uses your personal data when you shop with us or contact us in the European Union, the European Economic Area, Switzerland or the United Kingdom. It applies to [halfdays.com and its EU, UK and Swiss storefronts - halfdays.com] (the "Site"), our emails and our customer service.
Controller: Halfdays International GmbH, Poststrasse 30, 6300 Zug, Switzerland ("Halfdays", "we", "us"). We decide how and why your personal data is used.
Privacy contact: heythere@halfdays.com.
This policy covers consumers only. How we use cookies is explained in more detail in our Cookie Policy.
2. The personal data we collect
We collect the data you give us, data created when you use the Site, and a small amount from partners.
| Type of data | Examples | Where it comes from |
|---|---|---|
| Contact and identity | Name, email, phone number, billing and delivery address | You, when you order, create an account or contact us |
| Account | Login details, order history, saved addresses, wish list | You and your use of the Site |
| Order and transaction | Products bought, prices, discounts, returns, refunds | Your orders and returns |
| Payment | Payment method, the last four digits of your card, payment status. We never see or store full card numbers | Shopify Payments and Clearpay |
| Delivery | Shipping address, tracking status, delivery notes | You, our warehouse partner and carriers |
| Customer service |
heythere@halfdays.com +1 650-284-2604 Live chat on halfdays.com Instagram DMs (@halfdays) |
You, when you contact us |
| Marketing preferences | Newsletter sign-up, consent records, email opens and clicks | You and our email platform |
| Technical and usage | IP address, device and browser type, pages viewed, cookie identifiers | Your device, through cookies (see our Cookie Policy) |
| Reviews and feedback | Ratings, reviews, survey answers | You, if you choose to leave them |
You do not have to give us your data, but without contact, delivery and payment details we cannot process your order.
3. Why we use your data and our legal basis
We only use your data for the purposes below. The legal bases are those of the EU GDPR and UK GDPR; Swiss law does not require a legal basis for each use, but we apply the same standards to Swiss customers.
| Purpose | Data used | Legal basis |
|---|---|---|
| Taking, packing and delivering your order, and handling returns and refunds | Contact, order, payment, delivery | Performance of our contract with you (Art. 6(1)(b)) |
| Running your customer account | Contact, account, order | Performance of a contract (Art. 6(1)(b)) |
| Answering your questions and complaints | Contact, order, customer service | Performance of a contract (Art. 6(1)(b)) or our legitimate interest in helping you (Art. 6(1)(f)) |
| Taking payment and preventing fraud | Contact, payment, order, technical | Performance of a contract (Art. 6(1)(b)); our legitimate interest in preventing fraud (Art. 6(1)(f)) |
| Sending our newsletter and offers | Contact, marketing preferences | Your consent (Art. 6(1)(a)); for existing customers, where local law allows, the existing-customer exception for emails about similar products, which you can refuse at any time (Art. 13(2) ePrivacy Directive as implemented locally; UK PECR reg. 22; Swiss UWG Art. 3(1)(o)) |
| Measuring how the Site is used and improving it | Technical and usage | Your consent through our cookie banner (Art. 6(1)(a)) |
| Showing you personalised ads on other sites and social media | Technical and usage, contact | Your consent (Art. 6(1)(a)) |
| Publishing your reviews | Reviews, first name | Your consent (Art. 6(1)(a)) |
| Keeping accounting and tax records | Order, payment, contact | Legal obligation (Art. 6(1)(c)); for duties under Swiss law, our legitimate interest in complying with them (Art. 6(1)(f)) |
| Establishing or defending legal claims | Any relevant data | Our legitimate interest (Art. 6(1)(f)) |
Where we rely on legitimate interests, we have weighed them against your rights. You can ask us for details of that assessment.
4. Marketing, personalisation and cookies
We send you marketing emails only if you have signed up, or, where local law allows, because you bought from us and did not opt out at checkout. Every email has an unsubscribe link, and you can also unsubscribe by writing to [heythere@halfdays.com, Whatsapp+1 650-284-2604 ]
To make our emails relevant, our email platform records whether you open them and which links you click, and we group customers by broad interests and purchase history. This does not have legal or similarly significant effects on you, and you can object to it at any time.
With your consent, we share a hashed (scrambled) version of your email address or cookie identifiers with advertising platforms such as Meta and Google, so they can show you Halfdays ads or exclude you from them. You can withdraw consent through Cookie settings in the Site footer.
Our Cookie Policy lists the cookies we use and how to control them.
5. Who we share your data with
We do not sell your personal data. We share it only with the recipients below, and only as much as each needs.
Service providers acting on our instructions (processors). They may use your data only to provide services to us, under a written data processing agreement.
| Recipient | What they do for us | Location |
|---|---|---|
| Halfdays Apparel Corp. (our US group company) | Customer service team, order support | Denver, United States |
| Modexpress B.V. | Warehousing, packing, shipping and returns | Netherlands |
| Shopify International Limited | E-commerce platform and checkout | Ireland, with onward processing by Shopify group companies and sub-processors in Canada, the US and other countries |
| Email marketing platform — Klaviyo | Newsletters and order emails | The data is hosted on AWS Availability Zone East (Virginia) |
| Glady | Managing your messages to us | The data is hosted on AWS Availability Zone East (Virginia) and Availability Zone West (Oregon). Gladly retains ownership of the data while the vendor acts as the data custodian |
| Reviews app — Bazaarvoice | Collecting and displaying reviews | The data is hosted on AWS data centers |
| Returns app — Loop Returns | Managing returns and exchanges | The data is hosted on AWS and MongoDB Atlas, with international transfers that may include the US. |
| Goodday and our accounting software | Order management and bookkeeping | The data is hosted on AWS in the United States of America. Halfdays Apparel Corp. owns the data, while the vendor acts as its custodian. |
| Accountants and tax advisers | Accounting, VAT and tax filings | Switzerland |
Companies that use your data for their own purposes (independent controllers). Their own privacy policies apply.
- Delivery companies [e.g. DHL, FEDEX, UPS] receive your name, address, phone number and email so they can deliver your parcel and send you tracking updates.
- Shopify Payments processes credit/debit card, Apple Pay and Google Pay payments and screens them for fraud.
- Clearpay Finance Limited (UK customers only) handles "buy now, pay later" payments. If you choose Clearpay, it checks your identity and eligibility, may contact credit reference agencies and may report missed payments to them. See Clearpay's privacy policy.
- Advertising platforms such as Meta and Google, only if you have consented to marketing cookies.
Others, when needed. Courts, tax and customs authorities, police or regulators where the law requires it; our lawyers and insurers to protect our rights; and a buyer or investor if all or part of our business is sold, under a duty of confidentiality.
6. International transfers
We are based in Switzerland, our warehouse is in the Netherlands and our customer service team is in the United States, so your data moves between countries. We protect it as follows:
| Destination | Why | Safeguard |
|---|---|---|
| Switzerland (from the EU, EEA or UK) | Halfdays International GmbH is the controller | Switzerland is recognised by the EU and the UK as offering adequate protection |
| EU/EEA, including the Netherlands | Warehouse and service providers | Recognised as adequate under Swiss and UK law |
| United States | Customer service by Halfdays Apparel Corp.; some service providers | Standard Contractual Clauses approved by the European Commission, with the UK Addendum and the amendments required by Swiss law; or the recipient's certification under the EU-US Data Privacy Framework, its UK Extension and the Swiss-US Data Privacy Framework |
| Canada and other countries | Shopify's platform and its sub-processors | Canada is recognised as adequate by the EU, Switzerland and the UK for commercial organisations; for other countries, Shopify uses Standard Contractual Clauses under its data processing addendum |
You can ask us for a copy of the safeguards we rely on by writing to heythere@halfdays.com.
7. How long we keep your data
We keep your data only as long as we need it for the purpose it was collected for, then delete or anonymise it.
| Data | How long we keep it |
|---|---|
| Orders, invoices and payment records | 10 years after the end of the financial year, as Swiss accounting law requires |
| Customer account | Until you close it, or after [3] years without activity |
| Customer service messages | [3] years after the matter is closed |
| Newsletter subscription | Until you unsubscribe. We then keep your email on a suppression list so we do not contact you again |
| Records of your consent | For as long as we rely on it, plus the period in which a claim could be brought |
| Cookie data | As set out in our Cookie Policy |
| Data needed for a legal claim | Until the claim is settled and any limitation period has passed |
8. How we protect your data
We use technical and organisational measures suited to the risk, including encrypted connections (HTTPS), access limited to staff who need it, multi-factor authentication on our systems, and written data protection terms with every service provider. Payment card details are handled by our payment providers to PCI DSS standards and never reach our systems.
If a data breach is likely to put your rights at high risk, we will tell you without undue delay.
9. Your rights
Whether you live in the EU, the UK or Switzerland, you have the right to:
- Access the personal data we hold about you and get a copy
- Correct data that is wrong or incomplete
- Delete your data, where we no longer have a reason to keep it
- Restrict how we use your data while a complaint is checked
- Object to our use of your data based on legitimate interests, and to direct marketing at any time
- Receive data you gave us in a common electronic format, or have it sent to another company
- Withdraw consent at any time, without affecting what we did before
Your right to object. You can object at any time to our use of your data for direct marketing, including profiling for that purpose, and we will stop. You can also object to any use based on our legitimate interests; we will stop unless we have compelling grounds to continue.
To use these rights, email heythere@halfdays.com or write to us at the address in Section 1. It is free. We may ask you to confirm your identity. We reply within one month (EU and UK; extendable by two months for complex requests) or 30 days (Switzerland).
If you are unhappy with how we handle your data, please complain to us first at the same address; we acknowledge complaints within 30 days. You can also complain to a data protection authority:
- Switzerland: Federal Data Protection and Information Commissioner (FDPIC)
- EU/EEA: the authority in the country where you live or work, or where the issue arose (list of EU authorities)
- UK: Information Commissioner's Office (ICO)
10. Other important information
Children. Our Site is not intended for children under 16, and we do not knowingly collect their data. If you believe a child has given us personal data, contact us and we will delete it.
Automated decisions. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. If you pay with Clearpay, Clearpay may decide automatically whether to approve your purchase; you can ask Clearpay for a human review.
Changes to this policy. We update this policy when our practices or the law change. The date at the top shows the latest version. If a change significantly affects you, we will tell you by email or on the Site.
Contact. Halfdays International GmbH, Poststrasse 30, 6300 Zug, Switzerland · heythere@halfdays.com
