Halfdays is looking for a Retention Marketing Strategist to help drive customer loyalty, repeat purchase, and lifetime value through thoughtful, well-executed email, SMS, and lifecycle marketing. This role sits on the Digital team and works closely with creative and brand to deliver high-quality campaigns and automated programs that support both revenue growth.

Our ideal candidate is highly organized, analytical, and excited to learn how a fast-growing consumer brand builds long-term customer relationships.

What You’ll Do

Email & SMS Execution + Acquisition 

• Build, QA, and schedule email and SMS campaigns (promotions, launches, brand stories, etc.)
• Create and support ongoing lifecycle flows (welcome, post-purchase, replenishment, win-back, loyalty, etc.)
• Ensure all campaigns are on-brand, error-free, and delivered on time
• Own list growth strategy and execution, including pop-ups, on-site acquisition optimization, landing pages, lead generation, and support for partnerships and giveaways

Performance & Reporting

• Track and report on key retention KPIs (revenue, conversion, open rate, CTR, unsubscribes, LTV, repeat rate)
• Help identify insights and optimization opportunities
• Develop and support A/B testing efforts across subject lines, content, timing, and segmentation

Ecommerce Support

• Assist with segmentation strategies for new vs. returning customers, product categories, and engagement levels
• Support loyalty program initiatives and retention experiments as the program evolves
• Explore, identify, and propose new retention tactics and programs to improve repeat purchase and customer lifetime value (e.g., loyalty initiatives, referral programs, surprise & delight, post-purchase experiences, subscription or replenishment concepts, etc.)
• Support the brand’s direct mail initiatives, including campaign coordination, audience selection, timeline management, creative briefing, and performance tracking

What We’re Looking For

• 2 years of experience in digital marketing, retention, CRM, or e-commerce (internships count)
• Interest in email/SMS marketing and lifecycle strategy
• Strong attention to detail and organization
• Analytical mindset and comfort working with performance metrics
• Clear written communication skills
• Ability to manage multiple projects at once in a fast-moving environment
• Experience with platforms like Klaviyo, Shopify, or similar ESPs
• Bonus points if you love fashion, the outdoors, and deeply resonate with the Halfdays brand mission.
  
  

Location: Denver, CO 

Team: Digital

Salary Range: $55K – $65K

At Halfdays, we know that skiers come from all different backgrounds, and we are here to support them by having a diverse team. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.