

In our own lane. In our own lane.
We like getting outside. What we don’t: the pressure of “hard-core” outdoor culture, coupled with ill-fitting outdoor apparel for women. Founded by an Olympian + designed by the best – we're here to do things differently.
Explore our collections
For heading to the trail, out for first tracks, or straight to après ski.
Mountain performance, feel-good design. Shop our collection of outdoor staples from snow jackets & snow pants to lightweight jackets & accessories.


Meet us in the Halfdays Chalet
We chat over Slack, plan ski days, ask for advice on secret projects, and yes, occasionally send out free swag. Not an influencer? Not a problem. We’re building a community that welcomes everyone.
We chat over Slack, plan ski days, ask for advice on secret projects, and yes, occasionally send out free swag. Not an influencer? Not a problem.
We’re building a community that welcomes everyone.



