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Ski season starts here. SHOP WINTER 2026 

Free GORE-TEX® Care Kit with any Betty or Genevieve GORE-TEX® purchase. While supplies last.

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Complete Your Look

Irene Pant

Irene Pant

add – $300
Pieper Fleece

Pieper Fleece

add – $403
Ynes Long Sleeve Top

Ynes Long Sleeve Top

add – $197
GwenUV™ Pant

GwenUV™ Pant

add – $259
Chapelle Fleece Jacket

Chapelle Fleece Jacket

add – $362
Nellie Packable Puffer Jacket

Nellie Packable Puffer Jacket

add – $465
Mollie Baby Tee

Mollie Baby Tee

add – $145
Joan Square Neck Tank in MeltEffect™

Joan Square Neck Tank in MeltEffect™

add – $155
GwenUV™ Pant

GwenUV™ Pant

add – $259
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“Super warm, wind resistant, and oh so chic!”

– Rebecca L.

Complete Your Look

Irene Pant

Irene Pant

add – $300
Pieper Fleece

Pieper Fleece

add – $403
Ynes Long Sleeve Top

Ynes Long Sleeve Top

add – $197
GwenUV™ Pant

GwenUV™ Pant

add – $259
Chapelle Fleece Jacket

Chapelle Fleece Jacket

add – $362
Nellie Packable Puffer Jacket

Nellie Packable Puffer Jacket

add – $465
Mollie Baby Tee

Mollie Baby Tee

add – $145
Joan Square Neck Tank in MeltEffect™

Joan Square Neck Tank in MeltEffect™

add – $155
GwenUV™ Pant

GwenUV™ Pant

add – $259
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Meet Winter 2026.

Everything you need for ski season.

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Accessories
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Outerwear
Two skiers standing on a snowy mountain slope under a clear blue sky, wearing winter sports gear and holding ski poles. One skier is dressed in a dark brown outfit with a gray beanie and face covering, and the other in a pink jacket with black overalls, a red beanie, and a red face covering.

bye-bye, boys club.

We love a halfday. What we don’t love: the pressure of "hard-core" outdoor culture. We’re here to do things differently. From technical fabrics to inclusive sizing, we’re on a mission to empower more women to own the mountain.

Olympian-founded.
Designed in Colorado.
Learn more

FOUNDER FAVES

A woman modeling a dark plum purple cropped puffer jacket with a high collar and front zipper, paired with black pants, against a plain white studio background.
A woman wearing a dark brown cropped puffer jacket, black pants, and black sunglasses, shown from a side-back angle against a plain white studio background.
+ 1

Alma Down Jacket

$610
A model wearing a dark brown ski bib overalls, a black long-sleeve top, a bright red beanie, and white sneakers, standing against a solid white studio background.
A model wearing a dark brown ski jumpsuit over a black long-sleeve top, a bright red beanie, and off-white Croc sneakers, standing against a plain white studio background.
+ 5
+ 1

Isabel Soft Shell Bib Pant

$775
A woman modeling a bright pink ski jacket and matching pink pants against a clean white background, holding a pink helmet and a black bag.
A person shown from the back wearing a bright pink hooded ski jacket and matching pink ski pants, holding a black helmet and goggles against a plain white studio background.

Genevieve GORE-TEX® 2L Down Jacket

$1,437
A model wearing a slate blue hooded puffer jacket and matching blue ski pants, accessorized with red-framed sunglasses and a brown leather bag, against a plain white studio background.
A model wearing a slate blue puffer jacket, matching ski pants, and dark brown gloves, standing against a solid white studio background.

Freda Down Puffer Jacket

$1,230
A model wearing dark brown snow bib overalls over a light pink long-sleeve shirt, holding a black glove, and wearing white snowboard boots, on a solid white background.
A model shown from the back wearing dark brown snow bib overalls over a light pink long-sleeve top, on a solid white background.

Betty GORE-TEX® 3L Shell Bib

$1,023
A model wearing bright pink ski pants, a light pink long-sleeve top, and beige ski boots, holding a black O'Neill helmet against a plain white studio background.
A woman viewed from behind wearing a light pink long-sleeve top and bright pink ski pants, with a black neck gaiter and carrying black ski gear against a plain white studio background.

Genevieve GORE-TEX® 2L Insulated Pant

$920
A close-up of a black winter glove covered in snow, worn with a pale yellow jacket sleeve, against a snowy white background.
A pair of dark brown insulated gloves hanging from a person's hand, who is wearing a pale yellow jacket, set against a snowy mountain landscape and clear blue sky.

GORE-TEX® Gloves

$300
A model wearing a dark brown ski jacket and matching pants, holding a light pink ski helmet, standing against a plain white studio background.
A model shown from the back wearing a matching dark plum-brown hooded jacket and pants set, holding a pink phone case against a clean white background.

Betty GORE-TEX® 3L Shell Jacket

$1,333
A pair of light pink winter mittens laid flat on a white snowy surface. One mitten is shown open, revealing a dark brown interior, and the other is closed, showing a pale pink exterior with a small tonal logo.
A pair of light pink winter mittens hanging from ski poles in a snowy mountain landscape under a cloudy sky.

GORE-TEX® Mittens

$300
A model wearing a bright pink cropped puffer jacket with a high collar, paired with dark brown pants, black gloves, and sunglasses, against a plain light gray background.
A woman shown from the back wearing a bright pink quilted puffer jacket and dark brown pants against a clean white studio background.
+ 1

Alma Down Jacket

$610
A woman modeling a dark plum purple cropped puffer jacket with a high collar and front zipper, paired with black pants, against a plain white studio background.
A woman wearing a dark brown cropped puffer jacket, black pants, and black sunglasses, shown from a side-back angle against a plain white studio background.
+ 1

Alma Down Jacket

$610
A model wearing a dark brown ski bib overalls, a black long-sleeve top, a bright red beanie, and white sneakers, standing against a solid white studio background.
A model wearing a dark brown ski jumpsuit over a black long-sleeve top, a bright red beanie, and off-white Croc sneakers, standing against a plain white studio background.
+ 5
+ 1

Isabel Soft Shell Bib Pant

$775
A woman modeling a bright pink ski jacket and matching pink pants against a clean white background, holding a pink helmet and a black bag.
A person shown from the back wearing a bright pink hooded ski jacket and matching pink ski pants, holding a black helmet and goggles against a plain white studio background.

Genevieve GORE-TEX® 2L Down Jacket

$1,437
A model wearing a slate blue hooded puffer jacket and matching blue ski pants, accessorized with red-framed sunglasses and a brown leather bag, against a plain white studio background.
A model wearing a slate blue puffer jacket, matching ski pants, and dark brown gloves, standing against a solid white studio background.

Freda Down Puffer Jacket

$1,230
A model wearing dark brown snow bib overalls over a light pink long-sleeve shirt, holding a black glove, and wearing white snowboard boots, on a solid white background.
A model shown from the back wearing dark brown snow bib overalls over a light pink long-sleeve top, on a solid white background.

Betty GORE-TEX® 3L Shell Bib

$1,023
A model wearing bright pink ski pants, a light pink long-sleeve top, and beige ski boots, holding a black O'Neill helmet against a plain white studio background.
A woman viewed from behind wearing a light pink long-sleeve top and bright pink ski pants, with a black neck gaiter and carrying black ski gear against a plain white studio background.

Genevieve GORE-TEX® 2L Insulated Pant

$920
A close-up of a black winter glove covered in snow, worn with a pale yellow jacket sleeve, against a snowy white background.
A pair of dark brown insulated gloves hanging from a person's hand, who is wearing a pale yellow jacket, set against a snowy mountain landscape and clear blue sky.

GORE-TEX® Gloves

$300
A model wearing a dark brown ski jacket and matching pants, holding a light pink ski helmet, standing against a plain white studio background.
A model shown from the back wearing a matching dark plum-brown hooded jacket and pants set, holding a pink phone case against a clean white background.

Betty GORE-TEX® 3L Shell Jacket

$1,333
A pair of light pink winter mittens laid flat on a white snowy surface. One mitten is shown open, revealing a dark brown interior, and the other is closed, showing a pale pink exterior with a small tonal logo.
A pair of light pink winter mittens hanging from ski poles in a snowy mountain landscape under a cloudy sky.

GORE-TEX® Mittens

$300
A model wearing a bright pink cropped puffer jacket with a high collar, paired with dark brown pants, black gloves, and sunglasses, against a plain light gray background.
A woman shown from the back wearing a bright pink quilted puffer jacket and dark brown pants against a clean white studio background.
+ 1

Alma Down Jacket

$610
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