Mountain performance. Feel-good design.

Woman Wearing Navy Georgie Puffer Standing in NZ

In our own lane. In our own lane.

We like getting outside. What we don’t: the pressure of “hard-core” outdoor culture, coupled with ill-fitting outdoor apparel for women. Founded by an Olympian + designed by the best – we're here to do things differently.

Shop New Arrivals

Explore our collections

For heading to the trail, out for first tracks, or straight to après ski.

Base Layers

Foundational pieces that summit mountain performance while you summit peaks.

SHOP BASE LAYERS

Transitional Jackets

Lightweight + convertible jackets that take you from season to season.

SHOP TRANSITIONAL JACKETS

Cozy Fleeces

Super soft fleece to keep you cozy and ready for every adventure.

SHOP FLEECES

Accessories

Because every outdoor fit is better topped with a hat.

SHOP ACCESSORIES

Mountain performance, feel-good design. Shop our collection of outdoor staples from snow jackets & snow pants to lightweight jackets & accessories.

“The Pieper Fleece is perfect for WFH days and running errands!”

– Amanda S.

“The Nellie Puffer Jacket will be a favorite of mine for years!”

– Haley H.

“The Isabel Soft Shell Bib is stylish and warm with perfect stretch.”

– Jordan L.

I absolutely adore the fit and color of my Lawrence Jacket."

– Tory C.

“The Pieper Fleece is perfect for WFH days and running errands!”

– Amanda S.

“The Nellie Puffer Jacket will be a favorite of mine for years!”

– Haley H.

“The Isabel Soft Shell Bib is stylish and warm with perfect stretch.”

– Jordan L.

I absolutely adore the fit and color of my Lawrence Jacket."

– Tory C.

“The Pieper Fleece is perfect for WFH days and running errands!”

– Amanda S.

“The Nellie Puffer Jacket will be a favorite of mine for years!”

– Haley H.

“The Isabel Soft Shell Bib is stylish and warm with perfect stretch.”

– Jordan L.

I absolutely adore the fit and color of my Lawrence Jacket."

– Tory C.

Playlists

Joyride!

99 tracks

Mid-Mountain

109 tracks

Get Out Of Town

77 tracks

The Essentials

41 tracks

Meet us in the Halfdays Chalet

We chat over Slack, plan ski days, ask for advice on secret projects, and yes, occasionally send out free swag. Not an influencer? Not a problem. We’re building a community that welcomes everyone.

We chat over Slack, plan ski days, ask for advice on secret projects, and yes, occasionally send out free swag. Not an influencer? Not a problem.

We’re building a community that welcomes everyone.

Join The Party