Free GORE-TEX® Care Kit with any Betty or Genevieve GORE-TEX® purchase. While supplies last.

FREE SHIPPING ON US ORDERS $95+. *RESTRICTIONS APPLY.

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Complete Your Look

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“Super warm, wind resistant, and oh so chic!”

– Rebecca L.

Complete Your Look

Introducing the
Halfdays GORE-TEX® Collection.

For the days you go farther. Climb higher. Ski harder. Stay out longer.

Our most technical outerwear yet brings GORE-TEX® Product Technology to the women-first fit and design you love, so you can take on more of the mountain, however you choose to move through it.

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BETTY: THE SHELL KIT

GORE-TEX® 3L Product Technology delivers waterproof, windproof, breathable protection without added insulation, giving you maximum layering flexibility.

SHOP BETTY

GENEVIEVE: THE INSULATED KIT

GORE-TEX® 2L Product Technology pairs waterproof, windproof, breathable protection with lightweight down warmth for an all-in-one technical layer.

SHOP GENEVIEVE

ALMA: THE DOWN LAYER

Lightweight, packable down warmth designed to wear on its own or layer under the Betty Shell when temperatures drop.

SHOP ALMA
Two skiers standing on a snowy mountain slope under a clear blue sky, wearing winter sports gear and holding ski poles. One skier is dressed in a dark brown outfit with a gray beanie and face covering, and the other in a pink jacket with black overalls, a red beanie, and a red face covering.

bye-bye, boys club.

We love a halfday. What we don’t love: the pressure of "hard-core" outdoor culture. We’re here to do things differently. From technical fabrics to inclusive sizing, we’re on a mission to empower more women to own the mountain.

Olympian-founded.
Designed in Colorado.
Learn more

FOUNDER FAVES

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GORE-TEX® Gloves

$174
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Betty GORE-TEX® 3L Shell Jacket

$774
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GORE-TEX® Mittens

$174
Choose color:
Choose color:

GORE-TEX® Gloves

$174
Choose color:
Choose color:

Betty GORE-TEX® 3L Shell Jacket

$774
Choose color:
Choose color:

GORE-TEX® Mittens

$174

NOT SURE WHERE TO START?

Meet our most-loved styles.

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